In recognition of Hunger Awareness Month, Redken 5th Avenue NYC in collaboration with The Salon Professional Academy, will host the Trim Hunger™ Cut-A-Thon at the Redken Exchange in NYC on Thursday, September 10th from 10am– 3:30 pm to benefit City Harvest, a food rescue organization dedicated to helping feed the nearly 1.4 million New Yorkers facing hunger.
Top Redken stylists will be giving haircuts, blowouts and braids for a minimum donation of $25. Much like the way color specific ribbons are worn in support of causes, painting your thumbnail has taken on the same social identity. Essie, also a sponsor of the event, will be offering “orange thumbie” manicures in their Trim Hunger “Roarrrrange” shade as a symbol of support in the fight against hunger.
Trim Hunger is the most recent non-profit endeavor of Redken stylist Josif Wittnik, owner of Salon CTI and Day Spa and The Salon Professional Academy in Appleton, WI. Following a local project to help feed families in need in his community, Josif developed Trim Hunger to raise awareness for the cause and feed the hungry on a national level.
“It costs City Harvest just 25 cents to rescue and deliver one pound of food in New York City, and with more than 2.6 million New Yorkers struggling to afford food for themselves and their families, a little bit goes a long way,” says Leslie Marino, General Manager, Redken US. “Redken’s Trim Hunger Cut-A-Thon will bring together both stylists and members of the community to help make an immediate impact on the fight against hunger in New York City.”
On September 27th, Trim Hunger hopes to break the Guinness Book of World Records’ existing record for the most people cutting hair at the same time when over 20 Trim Hunger Cut-A-Thons will be held simultaneously at The Salon Professional Academies (TSPAs) across the nation. Additionally, a wide variety of events and fund-raisers will take place at individual participating TSPA franchise locations – Find a TSPA near you HERE. To learn more about Trim Hunger, visit www.TrimHunger.com